Blogging: Forget Optimisation

I lead a team of developers. Used to be web developers. Now they're more than that — they code across web-based technologies. Experts, the lot of them.

So, words like optimisation? They speak it standard. Then, in the evening, I sit down and write a blog post. It wanders wherever my mind goes. Like a drunk on the way home from the pub.

How does that work? For someone leading a technical team?

Easy.

Like this. My mind says: fuck anything that sounds like restraint. If my technical brain chips in — Ooh, I wouldn't do that. Don't put that there. This needs more headings and better keyword choice — I'll end up writing a piece that has none of those things.

Why?

Because that's not what blogs are for. To me. The rebel blogger. Balls to optimising anything. People want honesty. I get asked for blogging advice. My answer:

Be honest.

Brutal honesty beats marketing bullshit. It's a blog. A blog is human writing. Raw. Doesn't give a fuck about optimising. But honest.

That's how I handle my technical muse tapping me on the shoulder, tutting. I tell it to do one. This is my blog. I say it how it comes. Raw, unfiltered, rebellious.

It feels like writing. Proper writing. No fluff. Straight down the line. Feeling fractious when I sit down? Fuck it, that'll show. Angry, pissed off, laughing? Those things show.

And why the hell not? It's human. Content marketing leaked into blogging years ago, and when it did? It broke the bones of it.

So I have a technical job. I lead brilliant, technical people. But when I write? The shackles come off.