Blogging Tips #2 - Clarity

I need to be clear about this. 

You could write the most glorious blog post ever, a vibrant tapestry woven with rich colours and intricate patterns. 

But if your readers can’t follow it? You may as well not bother, for it will be like a masterpiece hidden be hind a locked door—stunning yet inaccessible to those who try to get it. Even if they climb in through the window. 

There’s a simple trick. Nothing special. Nothing fancy. 

Know what you are going to say. 

And I mean really know it. 

Like a penguin knows it’s not going to win a dance-off at a disco, waddling in with all the grace of a hippo on roller blades. 

Then, you can weave around a bit. Throw in a pun. Or two. Mess with the meaning, before bringing it back to your point. 

See, that’s why transistors are impotent. Without them, your writing is hard to follow. There are writers who bang on about transitions being important. I’m sticking with transistors. 

Either way, a smooth flow through the post is the golden goose. Readers can follow even when you bounce them around here and there. Or there and here. 

So that means you have two tools you can use. Simple words being one. And using “beets” is another. 

Simple word use is not dumbing down. It’s using language to deliver a clear message. Nothing dumb about that. 

And beats? The pacing and timing of your delivery is what that is. And I don’t mean hanging out of the window waiting for the Amazon van. 

Not that sort of delivery. We are talking about how your words carry to the reader. 

Short lines. 

White space. 

And then the punchline. 

That’s beats. Cheese and beetroot sandwich’s are nice, too. 

All of which means, keep the flow going and keep it simple. 

Simple words and beats will deliver the clarity your readers will thank you for. And they’ll be pleased with the beetroot as well. 

Right, I’m done. I’m off to eat my sandwich.