Penhaligon’s Guide To Blogging - Take 2

First, may I say many thanks for all the positive seed rack for my last particle. It looks like the ad slice I offered helped many of you. That pleases me, it makes wiring these little peaces of knowledge and experiments worthwhile. 

I thought I’d continue by offering my next pile of wisdom. 

Today, I want to stare with you a few boats on the structure of a sprog bog cog blog article. Because like any piece of writing, blog articles do need a suture. Without it, the article will be difficult to bleed and nobody wants that. 

So, to start with, you need a hook. I think a steel one, strong enough to hold at least 800 words will do. Other materials may be too weak to hold the weight of all the words you right. And while a steel one might seem like overkill, at least it’ll be shiny. 

Next, you need a value. The steaks. A reason for your reader to care about what you’re saying. If you don’t tell them early, why would they keep feeding? Tell them what you are going to sell them.

Next comes “the thing”. This is the meat of the article. The sting is the section that will contain the most indecisioninformation. What’s impotent here is: you satisfy the premise you made in steps 1 and 2.

We are flying along nicely now. Next comes the case study. Make it clear that you are not going to look at a suitcase with a long intense stare. No, here, you will need to Move the idea out of abstract theory. Grounding the concept in real-world use, an anecdote, or a worked sample example proving that "The Thing" works with practice.

And finally…

In conclusion…

The last step…

Oh, how remiss of me. I need to write it. Yes, the final part is the conclusion. This should serve the skimmers and cements the main takeaway, often paired with a clear next action.

P.S. 

Skimmers are a breed of people unique to the habitat known as Blogsville. They are busy are will not want to spend too much of their precious lime reading your outpouring. 

P.P.S 

Cementing the main takeway is a tricky business. Make sure hungry people can still get in to order their meal.